Tag Archives: Public Relations

Social media explained….. through a donut

I came across this while browsing blogs today and I thought it was absolutely hilarious.  Sadly, each point on this board is completely, 100% accurate.

It seems that every time I look through my social networks, there are countless uploads of the food my friends and followers are eating at that very moment. Social media today causes us to upload and share every aspect of our life on multiple platforms.

Lately I have been thinking about what effect our uploading has on various products and companies. Whether it be positive to negative, we are spreading brand awareness for a given company with the click of a button. Word of mouth is now able to travel much more quickly and easily.

Take for instance the recent Chick Fil A scandal. Before I was able to actually read a credible article about this situation, my Facebook and Twitter feeds were flooded with posts containing friends opinions on the situation. Negative word of mouth was rapidly spreading about Chick Fil A from sources who really didn’t know 100% what was going on!

In my opinion, social media is a blessing AND a nightmare for PR peeps. It’s an awesome tool to utilize for your benefit, but in  negative situations it can cause extreme havoc.

***This blog posts is solely my opinion and it not based on facts.

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Filed under Social Media

P&G “Thank you mom” Campaign

I have always admired Proctor and Gambles advertising and public relations campaigns. They have been shown as examples of how to design and execute a good campaign in many of my advertising, public relations, and marketing classes. I personally am a fan because they are always heart warming and are able to key in on the emotional appeal of their target audience.

P&G has always been “a proud sponsor of moms”. During the 2012 summer olympic season, they are launching their biggest campaign yet, “Thank you mom”. This campaign celebrates moms of athletes and mothers everywhere. P&G will be running many television and radio ads (the most recent seen above) honoring mothers. They will be raising $5 million dollars for organizations and foundations that support local sports programs. P&G will also help send  Olympian mothers to London to support their athletes!

Now I know that this campaign was originally launched in April, but the most recent commercial really caught my attention and prompted me  to want to do a little write up about it. In my opinion, this campaign is the perfect example as to how advertising and public relations can team up and work wonders!

The official press release for this campaign can be found here: Proctor and Gamble

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Filed under Advertising, Public Relations